Within the prestigious forum “Brand Bulgaria – Sunny Health”, held in Sozopol, Mr. Todor Ivandjikov, Chairman of the Management Board of the Bulgarian Aviation Industry Association (BAIA), presented the role of aviation as a key factor for the national image, sustainable tourism, and innovation.
In his speech, he emphasized the importance of small airports, environmentally friendly air transport, and the need for strategic positioning of Bulgaria as a connected, accessible, and safe destination through air mobility.
The forum brought together representatives of state institutions, business, education, and the media, who joined efforts in the search for a modern and recognizable brand for our country.
Creating a unified narrative for Bulgaria requires vision and cooperation.
BAIA is proud to be part of this important step!
